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SEO services · Case study

Cancun Yacht Experience

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Cancun Yacht Experience came to us wanting to be found on Google for a range of yacht and boat rental keywords. They had never done SEO before, and there were coding issues we had to resolve for them first.

The site was also loading slowly, because a large number of images had never been optimised and the file sizes were enormous.

What we did

The homepage didn’t carry much relevant content, so we worked with our in-house writers to put some there, cleaned up the images, and added maps so the address was formatted correctly.

We built out the social profiles, and implemented a blog carrying more relevant content about yacht and boat rentals, linking back to the homepage as part of the on-page SEO strategy.

The challenge

The first three months were difficult. A number of yacht and boat rental businesses were already dominating page one, and because the client had never done any SEO before, we were starting from scratch. There was a lot of catching up to do.

Results

Main keyword
210monthly searches for “Cancun yacht rentals”
Where we are now
Page 1for that keyword
Value per booking
$1k–$20kwhich is why the keyword matters

The main keyword, “Cancun yacht rentals”, was showing 210 monthly searches. For this client that is a very high value phrase — a single booking is worth anywhere from $1,000 to $20,000.

We are already on page one for it. The goal is the top three positions for every target keyword, and the client has already seen a strong return on their investment.

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